Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors
نویسندگان
چکیده
منابع مشابه
The Entrepreneurial perception of the small enterprise environment
The way of perceiving the environment is the factor informing on the condition of the environment and its impact on the operation of enterprises whereas the impact on the operation is the factor determining how enterprises operate in realities where there is no place for atomized actions of isolated enterprises and the impact of the environment and relationships with its constituents and all fo...
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ژورنال
عنوان ژورنال: International Business Management
سال: 2010
ISSN: 1993-5250
DOI: 10.3923/ibm.2010.162.170